With over 20 years of experience in employer marketing, David has enviable experience in shaping EVP and employer brand strategies for many well-known blue-chip companies including Asda, LV, The Telegraph, Autoglass, and AXA & Royal Horticultural Society as well as several important government offices and local authorities. He’s also led some of the most respected employer marketing agencies to financial growth, winning a host of creative awards along the way. David is a regular blogger and speaker on all things EVP and Employer Brand. When he’s not doing that, you can usually find him halfway up a Welsh mountain on his bike.
I did a psychology degree at an undergrad level. Then I did a stint in agency recruitment. That’s a transactional world where it was all about bums on seats. You call yourself a Recruitment Consultant but there wasn’t very much that was consultative about the process. I then went and did my Masters in Occupational Psychology.
When I came out of that and I was looking for a role that would kind of draw on some of the recruitment experience I had but at the same time was a little bit more interesting, a little bit more consultative, a little bit more in-depth, which is when I found the role at Cogito as a Researcher. That role was on the phones, doing the “in the trenches” research.
I developed a real interest in data and insight and being able to tell a story from what we found. I love being able to say “Well, here’s all the information. Here’s the story that we can tell from the data that’s going to help you find candidates and is going to help you engage with people”. I’m now leading the People Insights part of the business.
The Research Team
If it’s not your goal to promote your business as an attractive employer, why not? In today’s increasingly competitive candidate market, what your existing and potential employees think of your company as a place to work is essential. What do you think they would say...
Overview The Telegraph is an award-winning, multimedia news brand that has been synonymous with quality, authority and credibility for more than 160 years. The Telegraph Media Group (TMG) wanted to obtain an insight into the expectations of the candidate market....
Read about the importance of a strong EVP when you’re trying to recruit the top talent and develop a better understanding of what makes a great EVP.
- “Cogito have become a key partner to Moog in delivering a range of people insights, recruitment and consultative project; from Talent Mapping to Employer Brand. As a business we have an appetite to continually evolve how we attract, engage and retain talented people across the globe and Cogito’s expertise has helped us to do this.”
- “Cogito provides us with a tailored strategy based upon our unique needs, great candidates, market insight and continuous advice to ensure we are set up for continued success and increased return upon our investment.”
- “Cogito worked in partnership with our internal resourcing team, acting as an extension of the team and took the time to truly understand the culture, purpose and values of our business in order to ensure we hired people who align with these.”
- “Cogito’s research enabled us to adapt new ways of promoting our employer brand to prospective employees with full recognition of how our competitors were conducting their recruitment.”